Mini: New boss shows the new models
Mini enters the automotive spring with two new models, a new brand director for Switzerland and a new marketing strategy. Spring is coming! This is the wish you can't help but feel when you look at the latest version of the newly launched Mini Cabriolet. The John Cooper Works JCW version is designed to be particularly lively, which is partly due to the [...]
The John Cooper Works JCW version is designed to be particularly lively, which is partly due to the 231 hp 2.0-liter turbo. It costs from 41,900 Swiss francs, and is available with a choice of 6-speed manual or 6-speed automatic. More for the winter months, is the all-wheel drive version of the new Clubman. The Clubman is thus the third Mini model available with AWD alongside the Countryman and Paceman, available with either gasoline (2.0/192 hp) or diesel (2.0/190 hp), and costs from 36,900 francs as ALL4.
Mini Switzerland on tour with the Street Food Festival
Two new additions, then, that provide Mini Switzerland CEO Olivier Muller, who has been on the job since February, with a good starting basis for his new task. Muller, a 39-year-old Frenchman, has previously held various positions in France and at the company's headquarters in Munich. One of his most important tasks in Switzerland is to compensate for the brand's absence from the Geneva Motor Show in March with appropriate activities. Above all, this includes partnering with the national Street Food Festival Tour, where Mini hopes to meet its target audience.
www.mini.ch
streetfood-festivals.ch
specials.mini-net.ch/streetfoodfestivals/en
Photo: Martin Schatzmann
