PSA: Fernando Guida new in office
NEW WAYS The Swiss import organizations for the Peugeot, Citroën, DS Automobiles and Opel brands are reorganizing their B2B sales organization under joint management. Fernando Guida (52) will head the new sales organization in Switzerland as director, reporting directly to Ian Hucker, managing director of the brands in Austria and Switzerland. The new B2B directorate is [...]
Fernando Guida (52) will head the new sales organization in Switzerland as Director, reporting directly to Ian Hucker, Managing Director of the brands in Austria and Switzerland. The new B2B directorate will be operational as of September 1. The reorganization allows to offer corporate and fleet customers of all Groupe PSA brands centrally. At the same time, the autonomous character as well as the existing positioning of the brands will remain.
Support through product offensives
Ian Hucker: "As part of the Push to Pass strategic plan, B2B sales are an important business area. This is also supported by the product offensives of the four brands, which have more than 10% market share in Switzerland in the passenger car segment and almost 18% in the commercial vehicle segment. Our new B2B directorate in Switzerland will now expand sales activities and continue to offer attractive mobility solutions to our fleet customers."
