Volkswagen: World premiere on Twitter
ZEITGEIST Now Peter Schmid, Brand Director Volkswagen, is launching his Twitter account. Information and news directly from the head of Switzerland's best-selling car brand. Bravo! That makes sense. In future, Peter Schmid wants to comment quickly, directly and personally on current topics relating to the VW brand as well as urgent industry issues. Ideally suited for this [...]
Peter Schmid at the world premiere of the brand new VW Touareg in Beijing.
That makes sense. In future, Peter Schmid wants to comment quickly, directly and personally on current topics relating to the VW brand as well as urgent industry issues. The Twitter communication channel is ideal for this.
Factual, honest and direct messages
Peter Schmid, who has held various management positions in the Swiss automotive industry for over 20 years and has been Brand Director Volkswagen since February 2017, is already online with his Twitter account. Peter Schmid: " In these fast-moving and hectic times, in which facts count less than news, it is important to me to take a personal stand on certain topics that affect our brand and our industry. It is important to me to convey my messages honestly, objectively and directly to users. I would be delighted to welcome many followers." The Twitter account is now available at @Schmid_VW active.
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