Geneva 2016: Creativity Award for Bentley stand
Launched on February 13, 2004 by the Club de publicité et de communication de Genève (CPG) and chaired by Benjamin Feijo, the Creativity Award crowns the best stand at the Geneva Motor Show (at Palexpo until March 13). This year, the award was presented to Bentley. The jury's reasoning: The stand stands [...]
The jury's reasoning: "The stand is in perfect harmony with the aesthetics of the brand models as well as the vintage design, which has been cultivated down to the last detail and is made of high-quality materials. The design invites visitors to take an intuitive stroll. The vehicles are first discovered in the front section, before the spacious architecture in a more intimate section reveals niches that present the product in detail.
The whole thing is wrapped in a backlit, colored wall, which is drawn with the brand emblem and sticks in the visitor's mind. There was a special mention for Rolls-Royce and the jury's Coup de Coeur went to Abarth for their respective appearances.
www.bentley.com
www.rolls-roycemotorcars.com
www.abarth.ch
www.salon-auto.ch
Photo: Archive
