Top equipment inspires customers
FORD Vignale, Ford's highest equipment line, is extremely popular in Switzerland. This is particularly evident with the large Edge SUV: just recently presented to the public, 44 percent of all customers already order the Vignale version as their top equipment. The Vignale share is also very high for the Kuga. At 22 percent, more than one in five [...]
The Vignale share is also very high for the Kuga. At 22 percent, more than one in five compact SUVs from Ford is ordered with the classy equipment. The figure for the S-Max is an impressive 19 percent, while a remarkable six percent of all Ford Mondeos ordered in Switzerland this year bear the Vignale logo.
High quality
Vignale not only means fine materials, top quality and high-quality workmanship, but also a high level of equipment and service experience. Take the Ford Kuga, for example: The Vignale version of the compact SUV is already equipped with the Sony infotainment system as standard. Navigation and SYNC 3 connectivity are also included, as are a rearview camera, power liftgate, and bi-xenon headlights with dynamic cornering lights.
Soon also for Fiesta
In addition to the Mondeo, S-Max, Kuga and Edge, the new Ford Fiesta will soon also be available in a Vignale version. All models can be ordered with special paint finishes and rims. Ford Switzerland has successively expanded the Vignale network, with just under a hundred dealers now offering Ford's highest equipment line.
